43) The first step of a social media campaign should be to determine the goal or objective. What do you want to achieve? Brand awareness? Traffic generation? Link generation? Conversions?
44) The key to successful participation in social media is to listen first, sell later.
45) Social networks provide an immediate audience and you don’t have to wait for search engines to find your content.
46) #hashtags are great for sharing your Tweets with a wide, targeted audience.
47) IM (Instant Messenger) is a social media tool, as is email.
48) Blogging is increasingly taking a backseat to social networking sites such as Facebook and Twitter, which offer greater opportunities for interacting with followers.
49) Gauging the success of a Twitter campaign by the number of ‘retweets’ you’ve received is foolish. Just because something is retweeted, doesn’t mean the message is consumed.
50) Twitter is a cheap, effective method for handling customer service requests.
51) Twitter is excellent for building customer relationships and securing repeat business.
52) Handled incorrectly, Twitter can cause serious damage to a brand’s reputation (such as the Vodafone example).
53) Twitter is great for finding and attracting new business leads.
54) Don’t just create accounts on social networks, integrate Facebook and Twitter with your own site by using tools such as ‘Facebook Connect’ and Tweetmeme.
