11) Use User Generated Content (UGC) to increase conversion. Figleaves.com increased conversion by 35% with user reviews and ratings.
12) Let users search by ‘most reviewed’ and ‘highest rated’. This can increase response by over 20%.
13) Use persuasion principles such as scarcity e.g. ‘Offer Ends Soon’.
14) Provide point-of-action assurances e.g. ‘Guaranteed response within 1 hour!’
15) Appeal to these four personality types: Spontaneous, Methodical, Competitive, Humanistic.
16) Use UGC in promotions, e.g. in emails. Good for SEO too.
17) A new lead loses its effectiveness by six times for every hour that passes. So once you have their details, make your best offer to new leads immediately with the page you send them to.
18) Get cheap and quick user testing at usertesting.com
19) For images, place your products in a scene. Like a dinner set on a table in a room and not just a dinner set with a white background. For a great example, check out IKEA.
20) On checkout, show pictures of the products being bought.
