SEO v PPC
55) PPC is something you can control. SEO is something you can affect.
56) SEO is becoming more popular and will eventually overtake PPC and become the primary method of online marketing.
57) SEO is risky and there’s always a chance you can get banned or suffer a significant drop in your rankings. The same risks do not apply to PPC.
58) PPC is useful for testing e.g. the popularity of certain keywords, the conversion rates of certain keywords, etc.
59) The cost of PPC is rising and Google in particular is inflating prices.
60) PPC is better for new domains as it guarantees immediate visibility.
61) Whichever is most cost-effective there’s certainly a place for both PPC and SEO.
62) Having a domain such as .co.uk or .fr will give you an advantage in those particular regions but isn’t the only significant factor in determining your ranking.
63) Links from ‘local sources’ will allow you to rank in any country, even if you don’t have a regional domain.
64) One way to get ‘local links’ without needing to know the language is to find local directories to submit to.
65) Content is king. Ensure all content is translated properly and reads just as well in every language. Don’t just use Google Translate!
66) Just because you’re getting traffic from a specific area, doesn’t necessarily mean you should move into that market.
67) Be wary of duplicate content in same language but different country sites, e.g. US and UK.
68) Meta descriptions should be tailored to the market (country and language) they’re appearing in.
